Education
BA in Business Administration, Marketing Emphasis, University of Wisconsin-Green Bay (2022)
Aly Hoftiezer
Marketing Director
About Aly
Aly’s journey to her current job was anything but traditional. After graduating from Oostburg School District without a clear plan, she took a gap year in Australia, combining her love of travel with self-discovery. Returning home, she earned an associate degree at UW Sheboygan while still unsure of her direction. Through two years of travel and various jobs, she discovered a passion for marketing. She enrolled at UW Green Bay, but the pandemic forced her to finish her bachelor’s degree online. Despite the challenges, she emerged with a clear career path and excitement for the future.
On her favorite project
"Launching a brand new website to show the abilities of Abacus Architects is such a fun and exciting project to be apart of."
On relational architecture
"To me, relational architecture is the invisible structure built through human connection—how spaces, systems, or moments are shaped by the relationships they hold. It’s about designing with empathy, where meaning emerges from interaction."
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The Hoftiezer Family |
Whitewater rafting in Costa Rica |
Girls trip to New York City |
